Marketing and Branding

• Marketing and Branding

Branding Leaders Discuss Why Companies Need Courage and Consistency

6 months ago admin

Authenticity and consistency in brand marketing allow for companies to not just be created but to be sustained with longevity,...

• Marketing and Branding

Jewellery brands Kalyan, Senco bet big on advertising to derive festive sales despite soaring gold prices

6 months ago admin

India’s leading jewellers managed to navigate soaring gold prices during the second quarter of FY26, driven by festive demand and...

• Marketing and Branding

DHR Global Recruits Chief Marketing and Brand Officer for the Atlantic Coast Conference

6 months ago admin

November 11, 2025 – Talent advisory firm DHR Global has recruited Marques E. Zak as the first chief marketing and brand officer of...

• Marketing and Branding

Beyond Precision: Why Branding Requires More Than Just Performance Marketing

6 months ago admin

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to...

• Marketing and Branding

Ambush Marketing Client Guide World Cup 2026 – Advertising, Marketing & Branding

6 months ago admin

LS Lewis Silkin More We have two things at our core: people – both...

• Marketing and Branding

The Marketing Strategy of LEGO: Mastery of Community-Led Branding

7 months ago admin

LEGO’s most powerful channel isn’t a social network or a media buy. It’s the fan base itself. The marketing strategy...