Over 50% of Hong Kong SMEs are looking for funding and financial support, while one-third of them prioritise marketing and...
Marketing and Branding
In 2020, "athleisure" fashion brand Lululemon launched its "Be Planet" marketing campaign. As part of the campaign, Lululemon made a...
Summary In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using...
Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains...
Sian Joel-Edgar, associate professor in human-centered computing, says AI-powered influencers have the potential to damage brand reputation more than their...
Dive Brief: In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies...
