Marketing and Branding

• Marketing and Branding

Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

2 years ago admin

Autodesk on Tuesday was named the Official Design and Make Platform of the 2028 Summer Olympic and Paralympic games in...

• Marketing and Branding

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

2 years ago admin

That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t...

• Marketing and Branding

GameChanger Anthony Lamacchia on his strategic marketing and branding

2 years ago admin

Today, we are bringing you a special crossover episode with the Power House podcast and featuring a great conversation between...

• Marketing and Branding

A Case Study on Apple Marketing Strategy

2 years ago admin

Breaking through with several inventions in the world of technology, Apple Inc. has been carving infinite milestones ever since its...

• Marketing and Branding

Chinese brands enter Olympics marketing ring, vying for gold on global stage

2 years ago admin

Tencent Marketing Insight has estimated 62 per cent of global television audiences will watch these Olympics, and data collected since...

• Marketing and Branding

Best Buy refreshes brand with new tagline and ‘spokeshologram’

2 years ago admin

Dive Brief:  Best Buy today (July 23) has unveiled a brand refresh inclusive of a new brand character, refreshed color...