Marketing and Branding

• Marketing and Branding

How generative AI upends the brand crisis playbook

5 months ago admin

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. The following...

• Marketing and Branding

Zoom Marketing Strategy: The Brand Story That Made “Zoom” a Verb

5 months ago admin

The Zoom marketing strategy is a useful case study in what happens when a product becomes a cultural default, then...

• Marketing and Branding

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

5 months ago admin

SK-II has been named the top beauty brand when it comes to influencer marketing in Taiwan, in a...

• Marketing and Branding

Hobar Named Chief Marketing Officer Of Cal Athletics

5 months ago admin

News12/15/2025 2:30 PM | By: Cal Athletics Nike Leader Brings Extensive Branding Experience Back To Berkeley BERKELEY -...

• Marketing and Branding

Branding is not to invite, but to assure

5 months ago admin

For much of the past decade, fintech lending in India was powered by the simple proposition that speed would substitute...

• Marketing and Branding

DC Marketing Strategy: How DC Turns Characters, Campaigns, and Collaborations Into a Brand That Sticks

5 months ago admin

DC marketing strategy has always lived in a strange tension: Batman is everywhere, Superman is eternal, and yet the brand...