BRAND

• Marketing and Branding

Division of Marketing and Communications updates Clemson University’s brand standards

10 months ago admin

July 16, 2025July 16, 2025 The Division of Marketing and Communications has the University’s updated Brand Standards, the most...

• Marketing and Branding

Forging the Future of Brand Marketing

11 months ago admin

In a world where consumer attention is fleeting and brand loyalties are redefined with every scroll, the 4th edition of Brand...

• Marketing and Branding

Nike’s brand push sees marketing investment jump 15% but revenues continue to slump

11 months ago admin

Nike is beginning to see momentum from its strategic pivot back to athletes and brand marketing under new CEO Elliott...

• Marketing and Branding

Are brand awareness and demand generation rivals, or the ultimate power couple?

11 months ago admin

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. I’ve attended recent...

• Marketing and Branding

CFOs want hard numbers, not brand vibes

11 months ago admin

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data...

• Marketing and Branding

Zillow co-founder on how ‘provocation marketing’ can propel a brand

11 months ago admin

Illustration by Real Estate News; ZillowWhen an early investor challenged Rich Barton to imagine building Zillow without a marketing budget,...