BRAND

• Marketing and Branding

The Secret to Building a Heroic Brand: Using Marketing for Positive Change

2 years ago admin

In the summer of 2018, a rather curious story made waves on social media: Domino’s Pizza was filling potholes across...

• Marketing and Branding

Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback

2 years ago admin

Major brands like Harley Davidson, Lowe’s, John Deere and, most recently, Molson Coors, continue to take a step back from...

• Marketing and Branding

Tara McRae Returns to Puma as Head of NA Brand Strategy and Marketing

2 years ago admin

Puma announced that Tara McRae has returned to the company, effective August 30, as senior vice president of marketing and...

• Marketing and Branding

Has This Media Brand Solved the Experiential Marketing Equation?

2 years ago admin

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.Photo: Courtesy of Gallery Media GroupLike other media brands...

• Marketing and Branding

Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust

2 years ago admin

PRNEWS: The creator economy has massively expanded in recent years. How do you see it playing out in 2024?  Cristy...

• Marketing and Branding

Borys named Augustana’s assistant VP of marketing, brand communication

2 years ago admin

Irene Karedis Borys is Augustana College's vice president of marketing and brand communication. CREDIT AUGUSTANA COLLEGE Irene Karedis Borys is...