BRAND

• Marketing and Branding

Zoom Marketing Strategy: The Brand Story That Made “Zoom” a Verb

5 months ago admin

The Zoom marketing strategy is a useful case study in what happens when a product becomes a cultural default, then...

• Marketing and Branding

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

5 months ago admin

SK-II has been named the top beauty brand when it comes to influencer marketing in Taiwan, in a...

• Marketing and Branding

DC Marketing Strategy: How DC Turns Characters, Campaigns, and Collaborations Into a Brand That Sticks

5 months ago admin

DC marketing strategy has always lived in a strange tension: Batman is everywhere, Superman is eternal, and yet the brand...

• Marketing and Branding

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

5 months ago admin

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Zoom is...

• Marketing and Branding

J.Crew Holiday Marketing: How A Heritage Brand Makes December Its Season

5 months ago admin

J.Crew is one of those brands that simply looks like December. Plaid, cashmere, velvet, a slightly chaotic dinner party, friends...

• Marketing and Branding

23 Biggest Brand Fails That Shook Icons

6 months ago admin

Brand Failures and Market Impact: Key Findings71% of consumers say visual consistency influences perceived product quality in beverage and FMCG...