Brands

• Marketing and Branding

Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

11 months ago admin

Dive Brief: Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a...

• Marketing and Branding

How pet food brands can win on e-commerce platforms in a crowded market

12 months ago admin

Opinion piece provided by Jenna Johnston, Brand's Best FriendThe U.S. pet food market is wildly competitive and ever evolving with...

• Marketing and Branding

The Brands That Dominated Coachella Influencer Marketing in 2025

1 year ago admin

2025-04-29T16:49:50Z Share Facebook Email X LinkedIn Copy link lighning bolt icon An icon in the shape of a lightning bolt....

• Marketing and Branding

Why B2B Tech Marketing Is Outpacing Consumer Brands With Cisco CMO Carrie Palin

1 year ago admin

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications...

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• Marketing and Branding

Here are the restaurant brands Gen Z consumers are talking about the most

1 year ago admin

Research and strategy firm dcdx released its Magnetic 100 Restaurants Report today, highlighting which brands are resonating the most with...

• Marketing and Branding

UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

1 year ago admin

Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will...