All megabanks have had dedicated digital technology organizations for some ten years, and are seeing efforts in the area progress...
Insights
A strong innovation strategy, rooted in consumer insights, is essential for product development in today's dynamic market. For more on...
"With our Innovation System and AI-driven Concept Creation Agents, we help brands stay ahead of consumer needs and set trends....
Branding is more than striking the right creative note. (more…)
UNIVERSITY PARK, Pa. — Marketing and branding professionals told their stories and stressed three major lessons to Penn State Smeal...
"Agile research methods deliver success rates 4-6 times higher than traditional methods," said Steve Phillips, CEO of Zappi. "Partnering with...
