Sian Joel-Edgar, associate professor in human-centered computing, says AI-powered influencers have the potential to damage brand reputation more than their...
trust
Mitali Dhoke Feb 04, 2025 / Reading Time: Approx. 8 mins Listen to...
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up...
PRNEWS: The creator economy has massively expanded in recent years. How do you see it playing out in 2024? Cristy...
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use...
