10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know
Collectively’s Silverstein recommended Yung’s expertise and honest reviews of products for marketers. Silverstein said that when Yung recommends a product, consumers truly pay attention.
Aylen Park
Followers: 1.5 million on TikTok, 1.3 million on Instagram, and 1.38 million on YouTube (1.38M)
TikTok stats: 9.94% engagement rate, 159,800 estimated impressions per post, and 339,400 average views
Brands worked with: L’Oréal, Dior, and Nivea
Aylen Park gained popularity on TikTok from posting beauty videos with her mom, Sonia Lee. The duo does each other’s makeup, shares their beauty routines, participates in trends, and tests out the latest in Korean beauty. For example, in one video Park cuts and curls her mom’s hair to match her own. In the video they chitchat, switching between speaking English, Spanish, and Korean. In another video Park demonstrates how to achieve a makeup look inspired by the K-Pop group Blackpink.
It’s this warm, authentic connection to an audience and Park’s multicultural identity that led Obviously’s Karwowski to recommend Park for this list.
Wendy Ly
Followers: 1.2 million on TikTok, 739,000 on Instagram, and 3.5 million on YouTube
TikTok stats: 10.18% engagement rate, 127,800 estimated impressions per post, and 162,300 average views
Brands worked with: Sephora, Ulta Beauty, and Kiehl’s
