Marketing Innovation Summit – Brand Innovators

Wednesday, July 31, 2024

• 9:00 AM
  Introduction

  Tabata Gomez, Chief Marketing Officer, McCormick & Company

  Emcee: Valda Coryat, VP – North America Marketing, Condiments & Sauces, McCormick & Company

• 9:15 AM
  Fireside Chat

  Melanie Sifuentes, Vice President Global Brand Marketing Media, McCormick & Company

  Moderated by: Wes Howard, Senior Director, Client Partnerships, Ibotta

• 9:45 AM
  Fireside Chat

  Courtney Hanson, Global Director of Marketing Strategy – Media & Innovation, Fossil Group

  Moderated by: Jay Wolff, Chief Revenue Officer, KERV

• 10:15 AM
  Building Brand Value in a Digital Age

  Bryan McGuirk, Chief Revenue Officer, Stingray Advertising

  Fernando Romero, SVP U.S. Digital Ad Sales, TelevisaUnivision

  Jay Wolff, Chief Revenue Officer, KERV

  Moderated by: Valda Coryat, VP – North America Marketing, Condiments & Sauces, McCormick & Company

• 10:45 AM
  Networking Break

• 11:00 AM
  Now Arriving: Customer-Centric Personalization at Amtrak’s Railroad

  Ross Nizlek, Director, CRM and Lifecyle Marketing, Amtrak

  Moderated by: Hamid Qayyum, Marketing & Media Director, The TARA Group

• 11:30 AM
  Future Trends in Brand Value

  Roger Garcia, Senior Brand & Product Manager, Hamilton Beach Brands

  Stacey Kane, Chief Marketing Officer, California Tortilla

  Moderated by: Dean Vegilante, Chief Digital Officer, AnchorTrading

• 12:00 PM
  Checking In: How Brands Welcome Owners and Guests

  Drew Iddings, Vice President, Premium Classic Brands, Marriott

  Moderated by: Dan Sullivan, Chief Engagement Officer, Inspira

• 12:30 PM
  Lunch

• 1:30 PM
  Fireside Chat

  Barbara Shipley, SVP Brand Integration, AARP

  Moderated by: Hamid Qayyum, Marketing & Media Director, The TARA Group

• 2:00 PM
  The Importance of Events to Brand Value

  Beth Malafa, Head Experiential Marketing, Under Armour

  Moderated by: Kenley Bradstreet, Head of Brand Partnerships, Quizlet

• 2:30 PM
  Fireside Chat

  Yasmin Grant, Head of Communications & Advertising, Starry at PepsiCo Inc

  Moderated by: Len Ostroff, EVP, Sales and Partnerships, Crisp

• 3:00 PM
  Networking Break

• 3:15 PM
  Gaining Consumer Trust Through Experiential Engagement

  Tom Henehan, Director of Field Marketing, Northeast Region, Molson Coors Beverage Company

  Moderated by: Hunter Sparks, VP, East Coast Sales, Vevo

• 3:45 PM
  Driving Brand Value through Strategic Partnerships Panel

  Courtney Hanson, Global Director of Marketing Strategy – Media & Innovation, Fossil Group

  Moderated by: Jason Smith, VP of Sales, Brand Solutions, TeamSnap

• 4:15 PM
  Driving Brand Growth with Cholula

  Ann Williams, Marketing Director, North American Hot Sauce, Mainstream Mexican, McCormick & Company

  Moderated by: Sean Magee, Founder & CEO, AnchorTrading