Mastering the Art of Brand Marketing Summit

Wednesday • November 13 • 2024

• 8:30 AM
  Breakfast & Registration

• 9:25 AM
  Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:30 AM
  The Future of Consumer Engagement: Leveraging TikTok, Influencers, and Digital Discoverability

  Haley Schluter, Head of Consumer Engagement, LVMH Perfumes & Cosmetics

  Moderated by: Emily Freed, Global Account Lead, TikTok

• 10:00 AM
  Community-Driven Marketing: Building Authentic Connections with Gen Z Through Influencer Marketing, Social Media Innovation, and Brand Loyalty

  Candace Craig Bulishak, President & CMO, Tarte Cosmetics

  Moderated by: Melinda Lindland, Executive Vice President, Head of Growth, Jack Morton Worldwide

• 10:25 AM
  Networking Break

• 10:55 AM
  Trailblazing in GAI: Bridging Industry and Academia to Shape the Future of Advertising

  Beth Egan, Graduate Program Director/Associate Professor, Advertising, Syracuse University

  Michael Lampert, Senior Director, Global Consumer Data Strategy, Mondelēz

  Moderated by: Zack Rosenberg, Founder & CEO, Qortex

• 11:25 AM
  Redefining ROI: How Performance Marketing Drives Brand Innovation

  Allyssa Kaiser, Vice President, DTC + Performance Marketing, NEST New York

  Moderated by: Diana Hummel, Vice President, Sales & Customer Success, US and Canada, IAS

• 11:55 AM
  Shaping Tomorrow: How Brands Drive Social Impact and Influence Culture

  Javier Farfan, Global Brand & Consumer Marketing Consultant, NFL

  Moderated by: Ariel Krieger, Senior Director Business Development • Brand Activation Events, Spiro

• 12:25 PM
  Lunch

• 1:25 PM
  Building Community in the Digital Age: Lessons in Connection from American Express

  Tom Flynn, VP, Global Experiential Marketing, American Express

  Moderated by: Mike Schaiman, Cheif Executive Officer, Gen City Labs

• 1:50 PM
  Is Senior Year You Proud?

  Ian Wishingrad, Co-Founder & CMO, Three Wishes Cereal

  Moderated by: Kenley Bradstreet, Head of Brand Partnerships, Quizlet

• 2:20 PM
  Networking Break

• 2:45 PM
  Marketing Innovation: 2025 Outlook

  James Gregson, VP of Creative & Communications, OLIPOP

  Bruce Perlmutter, Formerly, Global Head of Studio|Production and Content Strategy, Amazon

  Jeremy Sigel, SVP, Marketing Strategy & Operations, Paramount Brand Studio, Paramount

  Jodi Zimmerman, Sr. Director, Media Strategy (Max), Warner Brothers Discovery

  Moderated by: Adrian Mulryan, Global Agency Development Leader, TikTok

• 3:15 PM
  Building Brand Relevance & Lasting Loyalty

  Mikio Fujitsuka, Global Head of Consumer Care, Growth Organization, Kenvue

  Cheryll Ocampo Forsatz, Chief Client Officer, U.S., Ketchum

  Andy Reichgut, Chief Executive Officer, Dr. Praeger’s Sensible Foods

  Moderated by: Valerie Vespa, VP Brand Partnerships, OUTFRONT Media

• 3:45 PM
  The Future of Brand Storytelling: Putting Consumers First

  Allie Baum, Vice President, Brand Management & Experiential Design (Chase – Sapphire & Lounges), JPMorganChase

  Joanne Freed, Head of U.S. Corporate Communications, Formerly Getir

  Sharon Kanter, Senior Director, Communications & Content, Stuart Weitzman

  Moderated by: Amy Tunick, CMO, NCM

• 4:10 PM
  Wrap