Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla...
BRAND
The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration...
A successful global brand requires more than just market expansion, it needs to establish genuine connections with diverse audiences. Digital...
Dive Brief: Harry’s on Wednesday (April 2) released a new campaign, “Man, That Feels Good,” alongside a refreshed brand identity,...
The Gist Own your narrative. Taylor Swift has mastered brand strategy by controlling her narrative. CMOs should make sure their...
Dive Brief: Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around...
