A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs...
BRAND
Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving...
Branding is often an afterthought for startups, yet it can define their long-term success. Harsh Pamnani, author of From Unknown to...
Image Emily TreeAssociate Director, Communications Planning, Carat USAClass of 2018BBA in Marketing - Advertising and Integrated Marketing CommunicationsMember Of: President,...
On Tuesday night, Banana Republic’s flagship store in Soho was transformed into a tropical paradise, complete with drinks served inside...
Sports and marketing have always shared a strong bond. From packed stadiums to broadcast media and digital platforms, sports offer...
