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Marketing and Branding

Court Allows “Made In USA” Lawsuit Against Reynolds To Continue – Advertising, Marketing & Branding

2 weeks ago admin

Reynolds Consumer Products promotes its aluminum foil as "Made in USA." In a lawsuit brought in the Southern District of...

Marketing and Branding

Court Dismisses Consumer Lawsuit Over Lululemon’s “Be Planet” Campaign – Advertising, Marketing & Branding

3 weeks ago admin

In 2020, "athleisure" fashion brand Lululemon launched its "Be Planet" marketing campaign. As part of the campaign, Lululemon made a...

Marketing and Branding

Building a startup brand: why storytelling, focus, and trust matter

21 hours ago admin

Restore Value Slate Led by Mina Sooch Files Preliminary Proxy Materials for the Election of Six Highly Qualified Directors at the 2025 Annual Meeting of Opus Genetics

Strategic Management

Restore Value Slate Led by Mina Sooch Files Preliminary Proxy Materials for the Election of Six Highly Qualified Directors at the 2025 Annual Meeting of Opus Genetics

2 days ago admin

Purina names “Chief Snuggle Officers” to highlight pet nutrition

Marketing and Branding

Purina names “Chief Snuggle Officers” to highlight pet nutrition

2 days ago admin

Sustainability rules are not a block on EU defence financing, but reputational fears are

Finance and Investment

Sustainability rules are not a block on EU defence financing, but reputational fears are

3 days ago admin