This might sound cliché, but Chris Gaube ’09, MBA ’11, has Binghamton University in his blood. His father, Jerry Gaube...
Nike
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the MiniMBA in...
Dive Brief: In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies...
Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as...
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...
