The Future of Creativity in Media & Marketing

Thursday, August 1, 2024

• 8:30 AM
  Breakfast and Registration

• 9:25 AM
  Welcoming Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Karen Kovacs, President, Advertising Sales and Partnerships, NBCUniversal

  Justin Parnell, SVP Marketing & Insights, Mondelēz International

  Emcee: Vinnie Dunleavy, SVP of Client Partnerships, NBCUniversal

• 9:30 AM
  Opening Panel Discussion

  Jenn Mennes, VP, Global Head of Digital Marketing & Partnerships, Mondelēz
  International

  Justin Parnell, SVP Marketing & Insights, Mondelēz
  International

  Dana Pasciuto, SVP, Creative Partnerships, NBCUniversal

  Moderated by: Sari Feinberg, SVP, Marketing & Brand Partnerships, NBCUniversal

• 10:00 AM
  The Impact of AI on Creativity for Brands

  Cheryl Guerin, EVP, Brand Strategy & Innovation, Mastercard

  Moderated by: Vlad Strelsov, Head of Sales, Attain

• 10:25 AM
  The Olympics & The Next Wave of Advertising

  Lauren Lanzi, VP, Customer Success, Suzy

• 10:35 AM
  Networking Break

• 10:55
  Behind the 360: e.l.f.’s Judge Beauty Big Game Campaign

  Rina Yashayeva, Senior Director, Amazon Strategy, E.L.F. Beauty

  Moderated by: Lauren Steiner, VVP, Channel Partners, Adomni

• 11:25 AM
  Capturing Consumers Authentically: Strengthening Loyalty & Brand Building

  Carley Caldas, VP of Brand Marketing and Media, eos

  Moderated by: Dani Bruce, Marketing Manager, Demand Generation EVERFI from Blackbaud

• 11:55 AM
  Harnessing the Power of Experiential Marketing in Advertising

  Jay Altschuler, SVP, Global Media & Agency Relations, Mastercard

  Moderated by: Neil Graham, Chief Revenue Officer, DISQO

• 12:25 PM
  Lunch

  Afternoon emcee: Sally Barton, Marketing Excellence Lead – US, Mondelēz

• 1:25 PM
  Deep Dive with Mondelēz

  Michelle Deignan, VP of Marketing and GM, Oreo, Mondelēz

  Meghan Johnson, Head of Consumer Experience and Media, Mondelēz

  Moderated by: Zach Connett, VP, Sales & Brand Partnerships EAST, MediaLab

• 1:50 PM
  Championing Cultural Relevance for Brand Leaders

  Yusuf Chuku, EVP, Client Advisory, Advertising & Partnerships, NBCUniversal

  Erin Goldson, PR & Influencer Marketing Lead (Personal Care), Unilever

  Vince Linchaa, Senior Brand Director, Rémy Cointreau

  Moderated by: Meg Lewis, Senior Director of Social, GIPHY

• 2:20 PM
  Networking Break

• 2:45 PM
  It All Starts with Live

  Chris Berend, Chief Digital Officer, NBCUniversal News Group

  Elizabeth Dank, VP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal

  Kevin Lappen, SVP Sports Partnerships & Digital Sales, NBCUniversal

  Doreen Rokhsar, VP, Cable Entertainment Social Marketing, NBCUniversal

  Moderated by: Amanda Levenson, VP, Brand Partnerships, Captiv8

• 3:15 PM
  Mastering the Consumer Journey: Driving Personalized Experiences

  Wes Boas, VP Digital Marketing, Central Garden & Pet

  Shelly Huang, VP Marketing, Formerly NotCo

  Lakshmi Pappu, Head of US CDIO, Formerly Haleon

  Laura Price, VP, Marketing Technology, Peacock

  Moderated by: Burke Henderson, SVP, National Sales, Captivate

• 3:45pm
  Embracing Creators, Content & Culture

  Karen Harris, VP, Don Julio Tequila, Diageo

  Ashley Schapiro, VP Marketing, Media, Performance & Engagement, American Eagle

  Moderated by: Cory McDonald, Director, Partnerships, Suzy

• 4:15 PM
  Getting Creative In-House: How Brands Can Explore New Platforms & Formats

  Abel Flint, VP, Brand Marketing Lead – J.P. Morgan Payments, JPMorgan Chase & Co

  Cameron Hood, Head of Editorial-Payments Marketing, VP, J.P. Morgan Payments, JPMorgan Chase & Co

  Moderated by: Greg Taylor, Senior Sales Director and Team Lead, LiveIntent