February 11, 2025

Elevate Business Pro

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Why you need to pay attention to Aldi’s marketing

Why you need to pay attention to Aldi’s marketing

When you think of brands with brilliant marketing strategies, it’s probably the big hitters that come to mind – the likes of Coca-Cola, Nike and Apple, you know, the ones with the best logos and the huge marketing budgets. Or perhaps you think of retailers – IKEA is another one that often comes up. But have you ever considered the marketing strategy of German supermarket, Aldi?

Mark Baldwin, the CEO of Baldwin Digital, thinks it’s worth a look. “Brands like Aldi have seen their profits and following skyrocket thanks to carefully crafted campaigns that resonate with audiences well-versed in the social media landscape,” he says.


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